Have you ever wondered about the dawn of the modern smartphone legacy? It all began back in the millennia when Nokia’s Symbian OS and Microsoft’s Windows Mobile gained traction in the mainstream market. Since then, the smartphone industry grew at exponential rates. Almost 96% of people use cellphones of some kind in the US, while 81% use smartphones.
These smartphones are home to countless apps downloaded from the relevant app store. These applications absorb a lot of data from their users. According to research, roughly around two quintillion bytes (2 x 106 bytes) of data are generated each day.
To access and make sense of such massive data, an unique data management tool is required. This is where Big Data analytics comes into the picture. In this blog, we will learn in-depth about Big Data and how it impacts mobile app development.
What is Big Data?
Big data refers to the chunk of data collected by mobile apps or IoT tools that is so huge, fast, and complicated that it is practically impossible to analyze using traditional methods. In conventional data analysis, the focus was usually on the study of historical data.
However, Big Data analytics is a technology that processes massive, complex real-time data to derive meaningful business insights. As Big Data is concerned with the analysis of real-time data, speed is the crucial factor here. Few popular companies that leverage Big Data are:
- Walmart – Used data mining for providing product recommendations to its customers
- Netflix – Used Big Data for predicting customer recommendations.
- British Airways – Used Big Data for personalized offers.
- US Xpress – Leveraged Big Data for enhancing productivity and optimal fleet management.
But, how can you use Big Data for your next mobile app development project? Let’s find out.
How is Big Data impacting mobile app development?
Let’s say you are from Houston trying to figure out how to make a successful app; you must know that not every app that makes its way to the app market rise and shines. One needs to formulate a strategy to ensure that mobile app development is done efficiently.
This is where Big Data comes into the picture. They can assist mobile app developers like yourself by providing reasonable insights into all major aspects of mobile app development. Let’s check out – six ways how Big Data is impacting mobile app development.
1. Understanding the Audience
Before one can even begin to work on mobile app development, understanding your target audience is crucial. Big data analysis can provide you valuable insights into how users from different backgrounds and age groups interact with the mobile app. By leveraging such analytical data, mobile app developers in Houston can better present you with innovative mobile apps.
An excellent example of understanding the audience would be Uber. Uber uses Big Data analytics to analyze real-time traffic conditions, cab availability, and journey time estimation before providing you with an estimated cost.
2. UX Analysis
After analyzing customer needs, mobile app development requires a thorough understanding of how users use apps. Big data reveals which element of the mobile app makes users spend most of their time. By leveraging such information, you can make appropriate modifications to the design and improve the user experience.
Moreover, after a thorough analysis of user’s behavior on various features within the mobile application, developers can incorporate more innovative features curated to your market audience’s liking.
3. End-to-end marketing
Big data analytics offers smart marketing tools and services such as Predictive Analysis. It allows organizations to predict the success of your app and recommend necessary steps to increase product popularity.
In addition to predictive analysis, Big Data provides data mitigation services that allow mobile app developers to transfer data between multiple applications quickly. This makes it easier to hold customized marketing campaigns across various channels at the same time.
The Big Data analysis also gives you insights into customer purchase behavior and demographic data to help you make your mark in the marketplace. Leveraging Big Data could impact your marketing in the following ways:
- Offers better pricing decisions, content sharing, and designs that attract customers.
- Addressing the pain points of customers
- Provides a guided path to reach your target audience
4. Real-time data
The mobile app market is continually changing according to the latest trends and customer preferences. To stay ahead of the competition, one must be aware of these changes. Big Data analytics could provide you with real-time information to make informed decisions about improving your sales conversion.
A good example of real-time data would be those of fitness tracking apps. These apps monitor their user’s daily activity patterns such as eating, sleeping, etc. For the mobile app to perform optimally, the app must continue to receive uninterrupted real-time data. The data is then analyzed, and the app informs its users in case of any abnormalities.
It is no secret that – the more you offer a personalized user experience; the more will be your app engagement. Big Data helps you in analyzing your customer’s queries. This provides you with valuable information – like your user’s liking, disliking, needs, and expectations from your app. Having such constructive insights can help you in providing a top-notch user experience.
In terms of offering personalized experiences, Amazon has leveraged Big Data to provide product recommendations based on the user’s purchase history, viewing history, and latest trending products. Personalized recommendations like these help in making the shopping experience interactive for each shopper.
6. Social media analytics
A famous saying goes as follows – “be where your customers are.”
Nowadays, almost all of us use some form of social media. Big data can help companies identify their product mentions on social sites. These mentions could either be in the form of customer reviews, complaints, or feedback.
By understanding how your customers interact with different social media platforms, you can find innovative ways to market your products on different platforms.
With every passing day, the mobile app industry is affected by continuous technological and market trending changes. As such, developers need to work hard to offer an eye-catching user experience.
Big Data assists developers in this goal by providing information so that pivoting could be avoided. Which one of the above ways you think is impacting the most in mobile app development?